AI Search · GEO for DTC brands

Get your brand onto the AI answer shelf.

Every week Pivot Labs checks the buyer prompts that matter to your brand on Perplexity, ChatGPT and Gemini — then turns your Brand Formula into a battle plan and Next moves you can ship. Directional, not a ranking guarantee. Social and email come from the same formula.

7-day full Premium trial · card required, cancel before day 7 and pay nothing · read the guide
AI Search · this weeksample data
Visibility41%
Avg position2.3
Share of voice18%
  • "best grain-free dog food for sensitive stomachs"Discoverycited
  • "brand A vs brand B dog food"Comparisonmentioned
  • "why is my dog itchy after eating kibble"Problem-awaremissing
  • "is brand A dog food any good"Brand-directcited
Next move
Missing on a problem-aware prompt → generate an FAQ answer. On-Formula 91
Cited · Mentioned · Missing

Every tracked buyer prompt, with a clear status.

Visibility & share of voice

Plus average position, citation share and rival presence.

Multi-engine, weekly

Perplexity, ChatGPT and Gemini probed every week; Claude optional on Premium.

Brand Formula + CEPs

Your voice and buying moments drive every answer you ship.

The weekly loop

Measure. Fix. Recheck.

A short, repeatable loop — not another dashboard to stare at.

  1. Measure

    Your prompts are probed on Perplexity, ChatGPT and Gemini each week.

  2. Find gaps

    See where you're Missing and which rivals show up instead.

  3. Generate

    Direct Answer, Comparison, FAQ or Guide — each with an On-Formula score.

  4. Publish a draft

    Copy out, or send to WordPress or Shopify as a draft.

  5. Recheck next week

    History builds from the second weekly check.

Brand Formula

One formula behind everything.

Set it up once with AI. It's what your AI Search answers, captions and emails are written from.

Voice & buying moments

Sound like you, in the right moment

Your tone plus the category entry points where shoppers start looking.

Competitors

Know who you beat, and where

Your competitor edge in buying moments, and rival share in AI answers.

Reputation & proof

Stay credible and accurate

Reviews, proof points and Brand facts that keep claims — and AI answers — right.

Also from the same formula

Social and email, on-brand by default.

We generate and plan. You post and send from the tools you already use.

Social

Captions + calendar

Instagram, TikTok, LinkedIn, X and Facebook, each in its native style. Export to Buffer, Later or CSV.

Email · Premium

Sequences

Welcome, Abandoned cart, Win-back and more — exported as drafts to Klaviyo, Mailchimp or ConvertKit.

Who it's for

Built for challengers.

DTC founders

You do the marketing yourself and need to know if AI recommends you.

Small teams

Two people, every channel, no SEO agency — you need a weekly to-do list.

Multi-brand operators

Run up to three brands on Premium, each with its own formula.

Pricing

Try full Premium free for 7 days.

Two plans. Your trial includes AI Search, email and every channel. Solo covers social; Premium adds AI Search, email, the multi-platform calendar and the weekly outlook.

Solo
$29/mo
Billed monthly · cancel anytime
Founder who wants full AI Search on one brand.
  • Full AI Search — share of voice, weekly battle plan, Next moves
  • Perplexity · ChatGPT · Gemini
  • 25 tracked prompts · 15 answer pieces/mo
  • Brand Formula + recommendations · 1 brand
  • Social & email (light)
Start free trial
✦ More prompts · more brands
Premium
$59/mo
Billed monthly · cancel anytime
Operator running several brands or a bigger prompt set.
  • Everything in Solo
  • 60 tracked prompts · 40 answer pieces/mo
  • Up to 3 brands
  • Claude as an optional extra engine
  • More frequent refreshes (coming)
Start free trial

Existing $19 Solo customers keep their price until they change plan. No ranking is guaranteed. Agencies? Talk to us.

FAQ

Questions, answered.

How does AI Search work?

You track the buyer prompts that matter. Every week, Pivot Labs probes them on Perplexity, ChatGPT and Gemini (Claude optional on Premium) and marks each one Cited, Mentioned or Missing, with visibility and share of voice. Gaps become next moves — answer-shaped content written from your Brand Formula.

Does it actually sound like my brand, or like generic AI?

That's the whole point. You teach it your voice, your buying moments and your competitors — then every caption is built from that formula, and it sharpens each time you keep or edit one.

What does "beats your competitors" mean?

Name the rivals you lose to in your Brand Formula. Pivot Labs then writes content designed to help you out-position them on your real edge — price, freshness, niche — and tells you the angle it used.

What are category entry points?

The real buying moments your customers are in — "event coming up", "running low", "Sunday reset". We write your brand into those moments so you get bought, not just liked. It's how brands actually grow.

Which platforms does it support?

Instagram, TikTok, X, LinkedIn and Facebook — each written in that platform's native idiom, not one caption copy-pasted everywhere.

Do you post or send for me?

No — we generate and plan, you publish. Export captions to Buffer, Later or CSV, and email sequences as drafts to Klaviyo, Mailchimp or ConvertKit. AI Search content can go to WordPress or Shopify as a draft if connected.

Can I leave with my formula?

Always. Your formula is yours — export it anytime. We earn your stay by being genuinely better the longer you use it, never by holding your data.

How does the free trial work?

7 days of full Premium access. Build your formula and see what wins. Cancel anytime before it ends and you won't be charged.